✦ Let's build something with AI

Production pricing

What 1 film means

A film here is a finished commercial you can run. Moving picture, sound, grade, licensed music. Not a raw generation. Not a storyboard.

A standard film is 40 to 45 seconds. Brand Focus starts with logo, merch, and look, then a theme song. Speed uses short reels, 15 to 30 seconds. Virality is a 5 to 10 second hook, or a full 40 to 45 second film. Campaign includes a 5 minute AI film.

YAIL · Pick a lane

Why are you here?

Six sticky notes. One answer. We take you to the package.

Brand FocusSpeed FocusVirality FocusCampaign FocusCustomA la carte

Package 01

Brand Focus

One box. One identity.

₹30,000

The number is the job.

Delivery time

1 week

Clock starts when you lock the look.

On the clock

What is in the box

  • Logo system. Primary mark, lockups, and clear space you can actually use.
  • Color and type lock. The palette and fonts that make every post look like the same house.
  • Merch and wearables. Mockups that look real enough to sell, or to wear in a room.
  • Brand stills and product frames in that look. Catalog, PDP, social, pitch deck.
  • Social templates and end cards so posting does not start from a blank Canva every time.
  • Intro and outro clips, 10 seconds each, so motion matches the stills.

You have a product. You need it to look like a brand on the site, the grid, the pitch, and the room. This box builds that house first.

Branding on fabric mocks
Branding on fabric mocks
Photorealism mockups on humans
Photorealism mockups on humans
Macro product shots
Macro product shots
Relatable visuals for product
Relatable visuals for product
High quality product still
High quality product still

The attractive bit

Then the theme song

Open on YouTube →

Once the look is locked, we write a brand theme song and a mock music video you can run. Check this one.

What the number covers

The box
₹30,000
Core
Logo, color, type, merch, stills
Motion idents
10s intro and 10s outro
Later in the box
Theme song + music video
Note rounds
2, in the number

Who this is for

  • A founder who can describe the product, and needs the world around it to exist.
  • A business about to launch, rebrand, or finally look like one house everywhere it shows up.
  • Anyone posting with mismatched logos, random fonts, and merch that does not feel like them.

Will I be satisfied

  • You lock the look before we finish the volume. Logo, type, color, and merch direction sit in writing.
  • Two note rounds sit in the number. If the first pass is not it, you mark it. We recut.
  • A restart (new product, new story) is not a silent extra. We stop and quote.
  • Need content every week after this? That is Speed Focus. Brand Focus is the identity. Speed is the cadence.

Package 02

Speed Focus

Priced per week.

₹15,000

The week is the job. Content moves every day.

Delivery time

1 to 2 videos per day

Files land through the week. Not a Friday dump.

On the clock

What is in the box

  • 7 to 10 videos a week, 9:16 or 16:9, locked for that week.
  • 3 image packs a week. 10 images in each pack. 30 stills that match the motion.
  • Licensed music and sound design. Voiceover when the brief needs a voice.
  • Daily delivery across the week so the calendar does not sit empty.
  • 2 revisions per video and per image pack, in the weekly number.

7 to 10 reels a week, 15 to 30 seconds each. 3 image packs a week, 10 images in each pack.

What 1 film costs in this package

The week
₹15,000
If you want 10 videos
₹1,500 each
Each reel, working length
20 seconds
10 reels, 200 seconds
₹75 per second
7 reels, 140 seconds
₹107 per second
Stills in the week
30 images (3 packs)

Who this is for

  • A team that already knows what it sells, and is tired of being the editor every night.
  • A startup that needs the grid full, the ads running, and does not want a creative crisis every Monday.
  • Anyone who asked 'what if I want 10 videos every week?' That week is this package.

Will I be satisfied

  • 10 videos in a week is not a stretch goal. It is the top of the count we already priced.
  • Two revisions sit on every video and every image pack. You mark. We recut that piece. You do not burn the whole week.
  • Files land through the week, not as a Friday dump. You can post tomorrow.
  • If the brief itself changes mid week (new product, new offer), we pause that piece and quote. The rest of the week still moves.

Package 03

Virality Focus

Two lanes. Pick the hook, or the full film.

Just the hook

₹3,000

5 to 10 seconds

Full film with hook

₹10,000

40 to 45 seconds

Delivery time

2 days per video

From lock to publish ready, for that reel.

On the clock

What is in the box

  • Just the hook: a 5 to 10 second attention cut. ₹3,000. Licensed music and sound. Two note rounds.
  • Full film with hook: 40 to 45 seconds. The hook opens it. The rest sells. ₹10,000.
  • Voiceover when the hook needs a voice. A still from the film for the cover.
  • Publish ready masters in the size we lock (9:16 or 16:9).
  • Extra rounds quoted first. A new product mid cut is a new line.

Just the hook is 5 to 10 seconds. The full film with the hook is 40 to 45 seconds.

Just the hook

₹3,000

5 to 10 seconds

About ₹429 a second

Full film with hook

₹10,000

40 to 45 seconds

About ₹238 a second

What 1 film costs in this package

Just the hook
5 to 10 seconds
Hook fare
₹3,000
~7 second hook
₹429 per second
Full film with hook
40 to 45 seconds
Film fare
₹10,000
~42 second film
₹238 per second

Who this is for

  • A brand that does not need more content. It needs one piece people actually stop for.
  • A founder who has the product, and wants the first three seconds to do the selling.
  • Anyone chasing reach who is done with safe cuts of the same walkthrough.

Will I be satisfied

  • Creativity comes from our side, from your brief. You are not handed a template and asked to 'make it pop'.
  • You see the hook and the idea before we finish. If the idea is wrong, we catch it there.
  • The hook alone is publish ready in days. The full film is the whole arc, still built around that first hit.
  • If you need this every day, that is Speed Focus. Virality is the piece built to travel.

Package 04

Campaign Focus

One campaign box.

₹50,000

The number is the campaign.

Delivery time

3 weeks

Run of show across the full campaign build.

On the clock

What is in the box

  • A brand avatar the campaign can keep using. A face, a character, a presence on camera that does not reset every ad.
  • Visuals, posters, typography, and merch so the campaign can live off the phone as well as on it.
  • Music, voiceovers, posts, short ads, and long form YouTube in the same language.
  • A special 5 minute AI film as the centrepiece of the run.
  • Producer run of show across the weeks or months you actually need to be in market.

A 5 minute AI film at the centre, plus the system that lets the campaign run.

What 1 film costs in this package

The box
₹50,000
Centrepiece
5 minute AI film
That film
300 seconds
Around it
Avatar, posts, ads, YouTube, posters, merch, type
Cost per second on the film alone
₹167

Who this is for

  • A launch with a real media plan, not a single post date.
  • A funded team that needs one world to live in ads, YouTube, the grid, the site, and the room.
  • Anyone who said huge budget and meant they want A to Z, not another pack of five clips.

Will I be satisfied

  • You are buying the campaign machine: a face, a sound, a type system, a film, and the assets that keep the weeks looking like one house.
  • We write a run of show. You know what lands which week. You are not guessing if 'the rest' will appear.
  • Satisfaction is locked in pieces. Avatar, look, music, then the 5 minute film, then the weekly assets. You see the world before the volume.
  • If you only need identity, that is Brand Focus. If you only need daily posts, that is Speed Focus. This is the full run.

Package 05

Custom

We quote it.

Quote

Say the thing. We write the scope back. One number. What is in. What is not.

Delivery time

Written on the quote

Days sit next to the number, before we start.

On the clock

What is in the box

  • A 15 minute call, or an email, where we listen first.
  • A written scope. One number. Days. What is in. What is not.
  • The same finishing bar as the named packages: licensed music, grade, masters you can run.
  • Revisions and extras quoted as lines, before we do them.

Whatever the brief actually is. Mixed films and stills. A single odd piece. A world we did not list.

What 1 film costs in this package

Billing
Quoted
Runtime
Whatever the brief is
Per second
Written on the quote

Who this is for

  • You have something else in mind, and none of the four lanes is it.
  • You don't know what you want yet. That is a valid starting point. Bring the product. We will point.
  • You need a mix: Brand Focus plus a week of Speed, or a campaign that is smaller than A to Z.

Will I be satisfied

  • We do not force you into a lane to make the page tidy. If the brief is weird, the quote is weird, in writing.
  • You get the same rule as the rest of the shop. We quote before we start. No surprise invoice for the job you already bought.
  • If after the call Brand, Speed, Virality, or Campaign is actually the fit, we will say so. You do not pay extra to be told that.

No package. Just math.

A la carte

Pick the seconds. Pick how many. Pick how fast. The fare moves with you.

YAIL · Build your own

40s · ₹6,000 / film

10s₹1.5k start · +₹750 / 5s10 min

1 video

1Same unit × count20

2 days · Standard

5 hrs2 days standard1 week

Faster than 2 days adds a rush. Slower than 2 days eases the fare a little.

Your fare

₹6,000

1 film · 40s · 2 days

₹6,000 each after delivery

Length × count₹6,000
Total₹6,000

You will not chase us

How we talk

One call. Then writing. You always know what happens next.

Three doors

What we send you

  1. 01

    After the call

    Which box. What is in it. The number. In writing.

  2. 02

    After you lock

    The script, or the look. The size. The days.

  3. 03

    When it is ready

    The first cut, or the first stills.

  4. 04

    After each fix

    The next cut. We do not go quiet.

  5. 05

    When it is done

    The masters. Then we stay on email if something breaks.